
‘Umamusume: Pretty Derby’ (hereafter, ‘Umamusume’) has been appointed as a founding partner of the 2027 FORMULA 1 JAPANESE GRAND PRIX.
The FORMULA 1 JAPANESE GRAND PRIX is one of Japan’s premier international sports entertainment events, where the world’s top drivers and teams compete for the pinnacle, attracting many fans from both inside and outside Japan. The spirit that ‘Umamusume’ values—aiming for victory together with comrades and supporting the stage for challenging drivers and teams—aligns with the FORMULA 1 JAPANESE GRAND PRIX’s desire to energize the event with as many people as possible.
Along with becoming a founding partner this time, we plan to set up a special booth and display special decorations at the venue, as well as various collaboration projects. Details of these projects will be announced as soon as they are decided.
What is Umamusume: Pretty Derby?:
Umamusume: Pretty Derby is a sports life simulation game where players take on the role of a rookie trainer at Tracen Academy, an educational institution for Umamusume. Working together with their Umamusume trainee through daily training and communication, players aim to win races and make both their dreams come true. In addition to its engaging gameplay, Umamusume also features rich, dramatic storytelling. Another highlight is the game's immersive presentation—players are drawn in by spectacular races as well as winning concerts, where the Umamusume perform a wide variety of songs in a live concert setting. The game also won the award for Best Mobile Game at The Game Awards 2025.